Just Sociology

Uncovering Right-Wing Bias in British Media: Public Perception Content Analysis and Case Studies

The media has the power to shape public opinion and influence political outcomes. However, questions have been raised about the extent to which the media presents a neutral view of social, economic, and political events.

One of the most contested debates among scholars and the general public concerns the existence of a right-wing bias in the British media. This article explores the topic from three angles: public perception, content analysis of media sources, and a case study of media bias.

Public Perception of Bias

A YouGov poll conducted in 2017 revealed that 50% of the respondents believed that the media in the UK has a right-wing bias. Among those who identified as Labour supporters, the percentage was higher, at 71%.

The Sun and the Daily Mail were cited as the most biased newspapers. The Sun was seen as right-wing by 64% of respondents, while the Daily Mail was perceived as right-wing by 63%.

Public perception of media bias is not conclusive evidence of such bias, but it is a starting point for further investigation. It is important to note that not all media consumers are politically engaged or informed, and their perceptions may be influenced by their social backgrounds or limited exposure to alternative views.

At the same time, there are partisan media outlets that cater to certain political ideologies and are open about their biases.

Content Analysis of Media Sources

Academic studies of media content have found evidence of a right-wing bias in some outlets, especially on issues such as immigration, welfare, and Europe. For example, a report by the London School of Economics (LSE) in 2013 analyzed the coverage of immigration in six newspapers and found that the Daily Express, the Daily Mail, and the Daily Telegraph used inflammatory language and misleading statistics to depict immigrants as a threat to native Britons.

Such framing reinforces the narrative of the far-right parties and contributes to the stigmatization of ethnic minorities.

Another study by the University of Sheffield in 2016 looked at the portrayal of austerity policies in the media and found that the discourse was dominated by neoliberal framing, which prioritizes deficit reduction over social welfare and advocates for privatization, deregulation, and lowering taxation.

This framing favors the interests of big business and the wealthy at the expense of the poor and the working class, who are disproportionately affected by cuts in public services and benefits.

Moreover, there have been instances of hate speech and xenophobia in the media that target marginalized groups and exacerbate social tensions.

The Guardian reported in 2019 that the Sun and the Daily Mail had published Islamophobic articles that described Muslims as terrorists, rapists, and pedophiles. Such discriminatory language has real-world consequences for the safety and well-being of Muslim communities and undermines the norm of tolerance and diversity in a liberal democracy.

Case Study of Media Bias

A recent case study that generated controversy on media bias was the coverage of the Labour Party under the leadership of Jeremy Corbyn. Corbyn, a veteran socialist and anti-war activist, was elected as the leader of the Labour Party in 2015 and faced a sustained campaign of vilification in certain media outlets, which accused him of being a terrorist sympathizer, a Marxist ideologue, and an antisemite.

One example of such bias was Andrew Marr’s interview with Corbyn on BBC in 2018, where Marr repeatedly pressed him on whether he still supported the policy of nuclear deterrence, despite having announced a policy review. This line of questioning ignored the broader context of Corbyn’s opposition to nuclear weapons and the party’s democratic process of policy-making.

It also framed Corbyn as a weak and indecisive leader who could not be trusted with national security.


The question of whether there is a right-wing bias in the British media is complex, and there is no single answer or methodology that can settle it definitively. Public perception, content analysis, and case studies are three approaches that shed light on the topic from different angles.

While some media outlets may have overt or implicit political leanings, it is important to distinguish between bias and critical analysis, and to foster a diverse and pluralistic media environment that allows for different voices to be heard. In conclusion, the question of media bias is a complex and multifaceted issue that requires nuanced analysis and critical thinking.

While public perception and content analysis provide some evidence of right-wing bias in the British media, it is important to avoid simplistic generalizations or conspiracy theories. Rather, it is essential to promote media literacy and democratic values that enable citizens to make informed decisions and hold all actors accountable.


1. What is media bias?

– Media bias refers to the unequal or distorted representation of social, economic, and political issues in the media that favors one perspective over others. 2.

Is the British media biased? – There is no simple answer to this question, as media bias is a matter of degree and context.

Some studies suggest that certain outlets exhibit a right-wing bias on certain issues, while others challenge this view. 3.

Why does media bias matter? – Media bias matters because it affects public opinion, political discourse, and social cohesion.

It can exacerbate polarization, promote stereotyping, and undermine trust in institutions. 4.

Can media bias be eliminated? – It is unrealistic to eliminate all forms of media bias, as it is rooted in ideological, economic, and cultural factors.

However, it is possible to reduce its impact by promoting media literacy, media diversity, and media accountability. 5.

What can individuals do to address media bias? – Individuals can engage in critical thinking, seek out multiple sources, challenge stereotypes, and participate in media reform movements that advocate for more ethical and inclusive practices.

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